Today I’m going to refer to a press release that I have just recently submitted that discusses training and the current economical climate.
The subject that I raised was the distinct lack of quality around when it comes to levels of service in the fitness industry and how I think it is going to come back to haunt those who are not reacting.
January has probably seen a lot of increase in gym memberships around the world with men and women looking to start the new year off with improved health regimes and a smaller waist.
But what do you actually get for that?
I have a more recent story about a new client who went down the road of a gym membership and using services in that gym but after 2 months got no results whatsoever. Perhaps a bit fitter but no progress like he envisaged on sign up.
Gyms seem to do a poor job of looking after their members once they have signed up for a 12 month contract because the work has been done if you like. Where is the effort made to make sure that you actually get results? It’s easy money!
In the current economical climate, it’s important to acknowledge that money spent gets a return and that’s a point that is totally missed by many in the industry.
Providing personal training, coaching and facilities should have a guarantee against them.
See the full release here and pass comments back
http://www.prweb.com/releases/2009/02/prweb2019444.htm
Regards
Mike
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